Today’s web-savvy customers know how to navigate and work the web to their advantage. Consumers know that if they have a grudge against an automotive retailer they can go online and take a dealer to task for treating them unfairly. Some even resort to posting videos attacking car dealerships about the way they were treated. Boom! A one-two punch to your reputation.

The consumer decides what’s unfair and often their comments have little basis in fact. Dealers also tell us they aren’t given a chance to fix the problem before comments are posted. Still the harm has been done and a reputation is damaged.

Dealerships and their teams work hard everyday to ensure quality customer service, and the clear reality is most customers leave a dealership very satisfied. Protecting your reputation online is a challenging task so it’s nice to know that someone has your back covered.

Carfolks.com is an automotive social network and dealer advocate site. We offer every car sales person in the country a free microsite and provide a package of services for dealerships to channel positive customer feedback to their CarFolks pages.

When customer issues arise on CarFolks dealers have the opportunity to fix the situation and create additional goodwill for their store. Start taking control of your online reputation and join the CarFolks neighborhood today.