• Over the last few years we have spoken to hundreds of dealer owners and general managers. Just about all of them agreed that auto retailing has major issues and isn't working very smoothly. They have tried all sorts of products, services and strategies to fix it, but no solution had any long term staying power.
  
  
• We feel that the reason nothing has worked is because the people who are on the front lines every day (your sales and service staff) who interact with your customers, feel they have no "skin in the game." By that we mean when a customer interaction goes bad, some employees don't take personal responsibility for it and work hard to fix the problem.
  
  
• The CarFolks.com solution puts the personal responsibility of managing the customer relationship back on the shoulders of the people who are interacting with those customers everyday. Now your dealership has a true way to give your team "skin in the game."

When a dealer participates on CarFolks and signs up their sales and service personnel, customers rating the dealership also share their experience with the person who handled the transaction. Each individual is rated along with the dealership. A "report card" is distributed regularly and keeps you informed on how your team is performing.