The reality in our business is that most customers leave the dealership very satisfied with the experience they had with the sales and service departments. Problem is most dealers don't have a simple way for their customers to share that goodwill with with their friends and neighbors shopping for vehicles on the Internet.

In a recent industry research paper customers were asked what buying attribute was most important. They discovered that price and professional sales staff were just about even in importance.

Also 72% said they were likely to use a dealership review site and 58% said they would post comments on a dealership review site. This means auto retailers clearly need to be at the top of their game and offer great professional service.

While there are no shortcuts to "instant brand and reputation building" companies offering great service can now be more visible to online auto shoppers. CarFolks.com, a new automotive social network and rating service helps consumers find the best dealers in the market, based on the opinions of consumers who have interacted with those dealerships.

We also provide an online marketing tool that rewards auto retailers and their staff for doing things right. CarFolks is truly one of those programs where you will get out substantially more than you put in. Call us today to start building your “word-of-mouth” advertising program and putting your customers' goodwill to work for you.