The reality in our business is that most customers leave the dealership very satisfied with the experience they had with the sales and service departments. The challenge is most dealers do not have a way for their customers to share that goodwill with with their friends and neighbors shopping for vehicles on the Internet.

In a recent industry research paper customers were asked what buying attribute was most important. They discovered that price and professional sales staff were just about even in importance.

Also 72% said they were likely to use a dealership review site and 58% said they would post comments on a dealership review site. This means auto retailers clearly need to be at the top of their game and offer great professional service. So if a majority of your customers are willing to post comments about you, why not invite them to your page on CarFolks.com and let them share their great experience with other online auto shoppers.

While there are no shortcuts to "instant brand and reputation building" companies offering great service can now be more visible to the online community. CarFolks.com, a new automotive social network and rating service helps consumers find the best dealers in the market, based on the opinions of consumers who have interacted with those dealerships.

We help Auto retailers take a pro-active role in inviting all their customers to visit CarFolks.com and share their experiences at the dealership. By building a FREE microsite for every sales and service team member, dealerships begin to reap the rewards of positive user generated content and leverage the power of the search engines.

Based on traditional advertising expenses becoming a member of the CarFolks neighborhood is one fo the most cost effective programs that dealers can utilize today. It is truly one of those programs where you will get out substantially more than you put in. Call us today to start building your “word-of-mouth” advertising program and putting your customers' goodwill to work for you.