CF Media Group, Inc. introduced CarFolks.com at the 2008 National Auto Dealers Convention in San Francisco with much fanfare and a warm reception from dealers attending the event. It is the first automotive social network and dealer advocate site that brings together consumers and auto retailers to share ideas, information and develop ways to make the car and truck buying process more enjoyable.

Social networks are becoming a stronger influence both online and in traditional channels. Every experience is being shared and "friends" are tapping into information from other members in their networks. While companies can't control what is being said, they can be part of the conversation.

CarFolks encourages auto retailers to participate in the conversation by sharing tips on buying, servicing and financing vehicles as well as inviting members of the network to participate in locally sponsored charity and community events. Individual member pages are free to all participants and auto retailers are able to participate in a more comprehensive fashion for a monthly subscription.